ai-powered sales roleplays and practice drills for your sales force
AI sales roleplays and practice drills so your reps improve and close more.
AI-powered roleplays and drills that measure, improve, and scale real results.
Maximize 4 skills in your reps
Profile and understand your customers
Every customer is unique—connect, persuade, and anticipate their needs.
Set commercial objectives
Turn every conversation into a step toward the sale.
Master a sales technique
Stop improvising, build confidence, and sell more and better.
Execute the sales strategy
Make sure your sales process is followed in every interaction.
Three ways to train
Roleplays, drills, and coaching: three types of training
Roleplays
Full conversationA ~10-minute conversation with an AI virtual customer: opening, interaction, and close, just like a real sale. Scenarios change, and in each one your rep puts their selling skills into practice.
Drills
Focused practiceBursts of 5 reps on a single technique. The AI throws you, one after another, 5 objections—or 5 closes, or 5 rounds of discovery questions—so you master it through repetition. You choose what to sharpen from a catalog of 4 techniques.
Coaching
For the sales leaderManagers train too: they practice coaching an AI virtual rep and get measured on 4 leadership skills—active listening, clarity of feedback, empathy, and following the steps. Because a well-trained team needs a leader who knows how to coach it.
Hands-on, fun, and measurable
Practice 4 selling techniques
Opening
Open the conversation with confidence and build rapport from the very first minute.
Discovery questions
Ask the right questions to understand what the customer truly needs.
Handling objections
Address doubts and pushback with solid arguments, without freezing up.
Closing
Ask for the sale at the right moment and turn the conversation into real progress.
The full seller lifecycle
Seller Trainer helps at the 3 key moments of your sales force
When hiring
Evaluate your candidates
Put your candidates to sell in an AI roleplay before you hire them. Measure how they profile, persuade, and close so you decide with data, not gut feeling.
When onboarding
Get new hires up to speed faster
Your new reps practice with AI customers from day one. They speed up their learning curve and arrive ready for their first real meetings without burning leads.
With your veterans
Sharpen your best reps
Even experienced reps keep improving: they refine their technique, master new products, and learn approaches they didn't know.
For sales leaders
A dashboard to understand, coach, and motivate your sales force
See the performance of every rep and the whole team: scores, trends, skills to coach, and achievements. Everything you need to understand your team, coach them with data, and motivate them to sell more.
- Reps who roleplay with AI customers
- 10 to 15 minutes a week is enough
- Leaders who see each rep's results
- Companies that actually execute their sales strategy
01
Personal and team metrics
Measure your sales force's progress with metrics that let you see each person's individual progress and their areas of opportunity.
02
Sales concepts
Your reps can learn different sales techniques and tell apart customer profiles, learning how to approach each one.
03
Customization for your company
Your reps simulate sales using your own commercial processes, your products, the sales technique you choose, and the role and company of the customer they want to learn to sell to.
Built so they actually use it
A system designed for adoption, not just training
The system calls, or they call
Training comes over the phone: the system calls the rep at scheduled times, or the rep calls whenever they want. Zero friction—no logins or apps to learn.
Follow-up and coaching emails
A complete email system keeps reps and managers engaged: reminders, results, personalized coaching, and reports to truly track adoption.
Gamification with real rewards
Badges for every achievement and movie tickets for those who do the best sales roleplays. It turns training into something your team wants to do, not one more obligation.
Testimonials
“I no longer have to burn real customers for my reps to learn how to sell—they can do sales roleplays with AI worry-free and show up to the real meeting well prepared to close.”
David Fernandez
Unlock your full sales potential
Improving the approach
The best in the world already do it...
Pilots, athletes, surgeons, stock traders, police, military, rescue crews, operators, engineers, and so on—they all train and run simulations to get better...
Would you like to train your reps in sales without making costly mistakes?
From theory to AI roleplays and drills
Get access to AI sales roleplays and drills that let your reps be more effective, sharpen their technique, and profile customers.
The experience behind Seller Trainer
Decades building and executing real commercial strategy
LMS platforms
Experience with Learning Management Systems.
CRM systems
Experience with CRM to manage and follow up on the commercial process.
Change Management certification
Methodology for organizations to adopt new ways of working.
Execution certification
The discipline to turn commercial strategy into concrete results.
More than software—a system that includes consultative support
From understanding your commercial processes and structuring them for the training, to training the AI to run truly realistic sales roleplays and drills so your sales force learns and you, as the sales leader, get a clear view of every rep to hit your commercial goals.
Guided implementation
We work alongside you so the tool truly gets adopted
Consultative fit to your processes
We work with you consultatively to adapt the tool to your commercial processes: your products, your sales technique, and your process steps are reflected in every AI roleplay.
Change management and gamification
We apply change management and gamification—badges, prizes, and tracking—so your sales force adopts the tool and uses it consistently, not just once.
Simple, low-effort setup
The implementation process is very simple and demands very little from your team: we do the heavy lifting of configuration so you just see results.
How to get started
Monthly training, plus add-ons
Every month
Monthly training
Ongoing practice so technique doesn't fade. This is how your whole sales force trains, month after month: 1 to 3 trainings a week, depending on the tier you pick.
Add-on
Intensive ramp-up
A block of 50 trainings over 2 or 3 days so a new rep walks into their first real meeting ready, without burning clients while they learn.
Add-on
100-training pack
100 trainings for reps who finished their plan and want to keep going, or to put your candidates through an AI roleplay before you hire them.
Add-ons build on monthly training; they aren't sold on their own.
Message us and we'll share the numbers that apply to your team.
Send us a WhatsApp